Welcome Management

Luisa Puppo and Umberto Curti are the founders and owners of Welcome Management, a consultancy firm specialized in marketing and training for the tourism, enogastronomy and commerce sectors. Welcome Management provides consulting and training services to its clients (hotels, restaurants, tour operators, retailers, training centres, SME organizations as well as local authorities), and presents them with tailored sets of marketing strategies to improve their positioning, targeting and performance.

The firm's range of activity includes tourism development plans, marketing consultancies, EU programmes participation, training projects and publications.

Analyses and surveys concerning foreign markets (B2B and B2C), with a focus on English-speaking countries, represent one of the core activities of the firm. Furthermore, Luisa Puppo has developed several training projects relating to the English language (Business, R&D, Hospitality, Gourmet, Cruise, Retail, Fashion).

Luisa Puppo is a member of AIF (Associazione Italiana Formatori - Italian Trainers Association): she is the Ligurian delegate for local development. Umberto Curti and Luisa Puppo are founding members of RE.TE. (Relazioni e Territori). They are editors and advisors of www.travel2liguria.com (portal and project). Luisa Puppo is the tourism marketing and training manager of the Consorzio Discover Liguria.

REFERENCE LIST

TOURISM MARKETING

CORPORATE

" www.welcomeriviera.it, e-booking portal of the "Welcome Rivera" Consorzio (Ligurian accommodation facilities) - Planning and editing of the Italian and English contents (territorial sections, thematic tourist products, facilities)

" "Welcome Riviera" Consorzio - Planning and implementation of the Consortium's marketing and PR plan

" "Welcome Rivera" Consorzio - Planning and implementation of the quality and hospitality charts for the Consortium's thematic products

" "Stella Maris" Hotel, Levanto (La Spezia) - Marketing and communication plan: market analysis, benchmarking, targeting strategies and development of new services for the foreign markets.

" "Palazzo Fieschi" Hotel, Savignone (Genoa) - Marketing and communication plan for the foreign markets: market analysis, benchmarking, strategies for the development of new offers based on the profiles (needs and wants) of USA, UK, German and Scandinavian targets

" www.onceuponatime.it, e-booking portal of the "C'era una Volta" Association (network of historical residences) - Planning and editing of the Italian and English contents

" "Ligursind Tour" Travel Agency, Genoa - Marketing and communication plan: market analysis, benchmarking, strategies and guidelines (targeting, development of new services, promotion, front line staff)

" "Poldo" Pasticceria, Pontedecimo (Genoa) - Marketing and communication plan: market analysis, benchmarking, strategies and guidelines (targeting, development of the new catering service, promotion, front line staff)

" "Wannenes" antique dealers, Genoa - Marketing and communication plan: market analysis, benchmarking, and strategies for the USA market

" "Ideadonna" show room, Voltri (Genoa) - Marketing and communication plan: market analysis, benchmarking, targeting, customer loyalty strategies, guidelines for the organization of events, front line staff

" in progress "Egeria, Women entrepreneurs in tourism" - Welcome Management features among the partner designers of a project for the assessment of the training needs of women entrepreneurs in tourism

" "Valdeiva" Camping (Deiva Marina) and "Smeraldo" Camping (Moneglia) - Brochure graphic and contents (Italian/English)

DEVELOPMENT PLANS

" "Regione Liguria, bando propedeutico all'individuazione di linee-guida per gli stabilimenti balneari" (call for proposals for the definition of the guidelines of the regional laws concerning beach clubs), 2006 - Winner of the call for the section concerning the targeting (Italian and foreign markets), positioning and development of the "Liguria mare" tourist product

" "Provincia di Genova, ESF Ob 3, Piano di fattibilità "Tre valli un prodotto turistico?" - authors of the feasibility plan concerning the training and development needs of tourism entrepreneurs of rural areas with a focus on the evolution of the international tourism market

" "STL (Local Tourist System) del Genovesato - Luisa Puppo is member of the Technical Board of Experts working at the definition of the entroterra tourism product

" "Comune di Lerma" (Alessandria) - Marketing and communication plan for the development of the area: market overview, guide to benchmarking, strategies for the green and gourmet tourist segments (target analysis, definition of the product, promotion)

" "Comune di Zoagli" (Genoa) - Guidelines for rural tourism: market overview, guide to benchmarking, strategies for the green and gourmet tourist segments (target analysis, definition of the product, promotion)

" "Comune di Savignone" (Genoa) - 2-year consultancy assignment: tourism marketing, PR and training

" "Comune di Montoggio" (Genoa) - Planning and editing of the Italian and English contents of the Tourism page of the www.comune.montoggio.ge.it website

TRAINING - PROJECTS AND COURSES

Welcome Management works on all the main training programme frames (IFTS, feasibility plans, masters, system action plans, seminars, ESF…) and design projects focusing on the tourism, commerce, enogastronomy and internationalization sectors. Training activities target Public Authorities, businesses (owners, managers and staff), and unemployed people.

" marketing strategies and activities

" destination marketing

" marketing for the hospitality industry

" marketing for culture and museums

" marketing and communication for enogastronomy

" intercultural marketing

" events management and promotion

" English (Business, Hospitality, Gourmet, Cruise, Retail, Fashion…)

" Corporate PR and communication

" Guidelines for internationalisation

" Sales techniques, customer satisfaction and front line staff

" Verbal and nonverbal communication

" Self marketing

" Italian for foreigners

FOR-Rivista per la formazione n.68 (September 2006), Luisa Puppo "Formazione e turismo: modelli analitici e alcune proposte" (training and tourism: analyses, models and proposals).

PUBLICATIONS

Author Welcome Management - Umberto Curti, Alte Stagioni. Modelli per il marketing turistico (High seasons - Models for tourism marketing), ed. Erga, patrocinio Regione Liguria. An insight into the status quo of Ligurian tourism focusing on the key marketing priorities the region is to face in the near future. Complete with benchmarking models, case studies, bibliographic and sitographic notes, check lists, glossaries and thematic support areas in English (by Luisa Puppo) and Spanish

Author Welcome Management - Umberto Curti, (soon to be published by Lupetti edizioni) Marketing al computer, in collaboration with Armando Ricci, ICT consultant and trainer. An A to Z manual exploring the links between marketing and informatics.

Author and Concept designer Welcome Management - Luisa Puppo et al. Liguria Vista da Lei - She likes Liguria (soon to be published), a tourist guide (Italian and English) of Liguria specifically designed for the "Lady Traveller" target

Author Welcome Management - Luisa Puppo, Hospitality English - guidelines for a method (soon to be published), first item of the "I Quaderni del Cescot" line.

Tourist - enogastronomy reviews concerning the Ligurian territorial systems, in collaboration with journalist Virgilio Pronzati (www.travel2liguria.com).

Tourism and history, in itinere project

Antologia della Comunicazione 2006, ed. Gianfranco Sansalone (Aba-Erga edizioni) - Tourism section

Turismo Oggi, articles:

L'offerta ligure deve svilupparsi

Bed & breakfast: non basta l'entusiasmo

La fine del mugugno

Per gli enti locali BIT un volano di crescita

Monitoraggio e PR globali per vincere la concorrenza

Lerma rinasce con il geomarketing

Elevare la qualità della ristorazione è un investimento per il territorio

Lerma, piano di sviluppo territoriale

Lerma punta sul mercato turistico

Anche il commercio aiuta il marketing territoriale

Il risveglio turistico del Genovesato

La Liguria cerca figure professionali specializzate per rilanciare l'offerta

Più lavoro nel turismo

Viaggi e scuola - Un centinaio gli operatori alla BTS

Strategia globale per i piccoli hotel

Operatori sordi a iniziative enti

Zoagli si candida a centro turistico

Liguria: l'interno è da valorizzare

Genova, cultura in cattedra

Valle Scrivia protagonista in Liguria

Sui banchi per imparare a pubblicizzare Genova

Genova, sviluppo dell'entroterra (Savignone)

"Informagiovani-Comune di Genova", Lavorare nel Turismo, professional profiles descriptions and fact sheets

FOOD & WINE MARKETING

Welcome Management features among the promoters of Travel2Liguria (www.travel2liguria.com), a project for the promotion and communication of tourism and enogastronomy in collaboration with journalist Virgilio Pronzati. The project includes an internet portal dedicated to Liguria (Italian/English), the organization of thematic events, PR activities with the foreign markets. Luisa Puppo is in charge of both the English section of the portal and the contacts with foreign media and tour operators.

Welcome Management features among the promoters of a project aiming at the creation of a training centre of excellence in the food & wine sector (www.centrodelgusto.it).

"Provincia di Genova" "Aggiungi il pesto a tavola" seminar on occasion of the "Pesto e dintorni" expo (13 ottobre 2007). Papers by Luisa Puppo ("Pesto nel mondo") and Umberto Curti ("Pesto e marketing")

"Storie, sentieri e sapori" - Welcome Management, Discover Liguria, Cescot Genova, Comune di Montoggio (Ge) - Planning and organization of a development project related to rural tradition s and enogastronomy.

ENGLISH TRANSLATIONS

by Luisa Puppo

" Umberto Curti, Alte Stagioni. Modelli per il marketing turistico - Translations and thematic support areas

" AA.VV., Gli stemmi dei Comuni della Liguria - Translations and thematic support areas

" AA.VV., "Quaderni" degli Amici dell'Acquario - Translations and thematic support areas

" "Camminare sui monti della provincia di Genova" - Translations and thematic support areas

" "Trekking in Val di Vara" - Translations and thematic support areas

" "Places of the spirit" (map) - Translations

" "The Christ-bearers" (map) - Translations

" "12 historical pilgrimages for the Third millennium" (map) - Translations

" www.welcomeriviera.it - Translations

" www.onceuponatime.it - Translation

" www.travel2liguria.it - Translations

info@welcomemanagement.it